What Information About Me Is Collected and Stored?
We collect and store information that you enter into this Website or that you provide through our Customer Service Department. For example, when you open an account or place an order, we collect and store some or all of the following information that you provide: name, billing address, shipping address, email address, telephone number, credit card number and expiration date (together "Personal Information"). This information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. Registration may also be required and Personal Information may also be collected in certain portions of the Website in which you specifically and knowingly provide such information, e.g. community postings (i.e., reviews, chat or bulletin boards), catalog requests, newsletter subscriptions, suggestions, survey responses, participation in contests and promotions, or customer service requests. Some of this information also may be used to contact you about sales, new products, special offers, and new site features. You will always have an opportunity to opt out of receiving these promotional communications in connection with this Website.
Through your use of the Website, we may also gather certain information that does not identify you individually ("Anonymous Information" or "traffic data"). We collect and store certain other information automatically whenever you interact with this Website. For example, we collect your IP address, browser information and reference site domain name every time you visit this Website. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve this Website and to provide our customers with a fulfilling shopping experience. We may also combine this information with your Personal Information in order to provide you with a more targeted and personalized shopping experience.
Cookies and Spyware
We never use or install spyware on your computer, nor do we use spyware to retrieve information from your computer.
We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you and, if you have agreed to receive e-mail from us, send you reminders about shopping opportunities.
We collect e-mail addresses and, in some cases, zip codes of all users who subscribe to our weekly newsletter. Except to our third party agents (as described below), this information is not shared with any third parties for any purposes. Anyone who no longer wishes to receive this newsletter can, at any time, follow the "Unsubscribe" instructions located within each newsletter.
Is Information Collected From Children?
We do not sell or ship any items ordered through this Website directly to anyone who we know to be under the age of 13, nor do we collect any personal information from anyone who we know to be under the age of 13. If you are under the age of 13, you should use this Website only with the involvement of a parent or guardian and should not submit any personal information to us. Our Website is not intentionally targeted to children under the age of 13. Children under the age of 13 should not use our Website. In accordance with the Children's Online Privacy Protection Act, we do not knowingly collect personally identifiable information from anyone under 13 years of age, and any information we receive from individuals we believe to be minors will be purged from our database.
How We Use Your Information
Customer Service and Feedback
We may use your Personal Information to fulfill orders, provide customer service, track your compliance with the Website's rules and regulations, or for editorial and feedback purposes (to the extent that is explained when you provide the information). We reserve the right to publicly post feedback that you provide to us regarding the Website and our business. To the extent that this feedback includes Personal Information, we will use reasonable efforts to limit the disclosure of such Personal Information (e.g. only including your first name, city and state).
Use of Anonymous Information
We use Anonymous Information to help us determine how people use parts of the Website and who our readers are so we can improve our Website and ensure that it is as appealing as we can make it for as many people as possible. We also use Anonymous Information to provide statistical "ratings" information in aggregated form to our partners and other third parties about how our users collectively use the Website. We may also use or share Anonymous Information (or other information, other than Personal Information) in any other manner that we deem appropriate or necessary.
Third Party Agents and Service Providers
We occasionally have third party agents, subsidiaries, affiliates and partners that perform functions on our behalf, such as marketing, analytics, advertising agencies, credit card processing, shipping or stocking orders, providing customer service, fraud protection etc. These entities have access to the Personal Information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of that Personal Information. They are prohibited from using, selling, distributing or altering this data in any way other than to provide the requested services to GuruedGear.
Third party services that are provided directly to you through our Website, such as the "Bill Me Later" service, may collect different information and have different terms and conditions, including different privacy policies, with regard to such information. Please read those third party terms and conditions carefully before providing sensitive information.
We may share Anonymous Information with our partners and others from time to time. Examples of such Anonymous Information include the number of users who visited this Website during a specific time period or purchased a specific product through this Website. This Anonymous Information generally is shared in an aggregated form. We may also share Personal Information with trusted partners who we believe have products or services that would be of interest to you and would provide the same high level of service that you expect from GuruedGear.
We may also use or disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Website; (b) protect and defend our rights or property, the Website or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, the users of the Website, or the public.
What Steps Are Taken To Keep Personal Information Secure?
The importance of security for all Personal Information associated with you is of utmost concern to us. We exercise great care in providing secure transmission of your information from your PC to our servers. Personal Information collected by our websites is stored in secure operating environments that are not available to the public. In many instances, such as in the case of credit card numbers and all on-line purchases, the Personal Information is encrypted before you conduct your transaction. Only those employees who need access to your Personal Information in order to do their jobs are allowed access. Any employee who violates our privacy and/or security policies is subject to disciplinary action, including possible termination and civil and/or criminal prosecution.
To protect the security of your information during transmission, we use Secure Sockets Layer (SSL) software, which encrypts information you input. Most browsers will give a visual indication of when your connection is secure. For example, Internet Explorer will show a padlock icon in the lower right of the browser window. If you place an order through this Website, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel your password, or if you become aware of any loss, theft or unauthorized use of your password, please contact this Website's Customer Service Department by email at sales@GuruedGear.com.
While we try our best to safeguard your Personal Information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
What Happens When I Link To or From Another Website?
Public Areas, Chat Rooms and Newsgroups
The Website is published in the United States and is intended for users from the United States. U. S. law shall govern in any and all disputes, including privacy or defamation issues or otherwise.
Changes to This Policy
There are several ways in which you can manage your Personal Information. When you set up an account with us, or click on "View/Update My Profile" within the "Customer Service" section, you will have an opportunity to provide or update your billing and shipping information.
You may also manage your e-mail newsletter subscriptions and your e-mail preferences and information by following the "Unsubscribe" or "Update Your Preferences" instructions contained in the promotional emails we send you.